Packaging for Blume Honey Water
Co-founder, Chief Creative Officer
After concept testing results were gathered, we proceeded with what we determined were the most important elements of packaging for this natural beverage: A natural look, association with honey and bees, visual cues to the flavors, and seeing the liquid.
EXPERTISE
Brand Architecture and positioning
Brand Look+Feel
Marketing, POS
Content Strategy
Flavor development and naming
Formulation
Manufacturing
Board Management