Packaging for Blume Honey Water

Co-founder, Chief Creative Officer

After concept testing results were gathered, we proceeded with what we determined were the most important elements of packaging for this natural beverage: A natural look, association with honey and bees, visual cues to the flavors, and seeing the liquid.

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EXPERTISE

  • Brand Architecture and positioning

  • Brand Look+Feel

  • Marketing, POS

  • Content Strategy

  • Flavor development and naming

  • Formulation

  • Manufacturing

  • Board Management