Glamour Italia
Creative Director
Glamour Magazine, long considered the most profitable franchise in the Condé Nast kingdom, needed brand elevation and refocus. I was incredibly honored to be brought on board by Condé Nast International for what turned out to be a life changing experience.
ASSIGNMENT: Create a brand turnaround for print and web products by elevating the look and feel with a new target age group, 20–35 year-old women, to attract luxury advertising.
EXPERTISE
Brand Reposition
Strategic Management
Creative Direction
Editorial Design
Website Design
Content Development
Project Management
Skill Assessment
Cultural Assessment