CF.Stella Yi Reed, Atlanta B+W53c27a64440763.5ad272b2c550e.jpg


Pioneering creative director, brand turnaround expert and launch specialist with deep experience conceiving and executing transformative, multi-platform content.  Internationally recognized for innovative design direction and shaping premier global brands across multiple sectors including lifestyle, food, beauty, travel, fashion and wellness.

Ability to identify, assess and monetize marketplace trends, lead large multidisciplinary teams and cultivate diverse networks of talent to successfully build and transform businesses in multiple formats. Influential collaborator, recipient of prestigious industry awards, frequent public speaker and panelist sought out by leading conferences and universities. Recently launched entrepreneurial beverage venture. International traveler with a passionate interest in the world and empathy for its people and cultures. 

To read more about my work please see this recent article.