I am a Creative Director and Brand Strategist with a unique ability to discover, create and connect audiences to the authentic vitality of a brand.
“How?" you may ask.
First, it is essential to ask the right questions and then to let the project show it's uniqueness. The team must be open to discovery in order to filter the information in a fresh, new way. Throughout the invention process I apply my expertise in organization, team building, and production to guide projects to life.
With these particular skill sets and experience I have been able to create a string of resonating big-brand successes such as the launch of O, The Oprah Magazine and the re-positioning of Glamour Italia and Cooking Light Magazine - to name a few.
When it comes to implementing a vision, I am engaged, curious, quick-minded, and strategic. Also at my fingertips is the large, worldly talent pool I constantly cultivate.
The result of the effort I aspire to, is to have the audience feel they are engaging with a dynamic product or service that delivers far more than they expect. Simply put, I want people to fall in love with the brands I work with by feeling that the brand adds value to their life.
Adventurousness and courage are what it takes to breath beauty and energy into a brand that has not yet been or once was. That thrills me! Maybe that's why I became an expert in launching and brand revitalizing.
Ideal partners in business to me share my belief that it's always possible to create engaging, beautiful and profitable products that make the world a little bit better.
While based in New York City, my career has led me to work around the world in cities such as Milan, Dubai and Stockholm. As a public speaker, I have had the honor of sharing my expertise and stories of my creative journey with audiences in Italy, China, England, Denmark, Norway, South Africa and the US. I have passions for food, fashion, travel, design, beauty, well-being and all things Italian. Ciao!
To read more about my work please see this recent article.