I am a Creative Director, Designer and Brand Strategist with a unique ability to discover, create and connect audiences to the authentic vitality of a brand.
“How?" you may ask.
First, it is essential to ask the right questions and then to let the project show it's uniqueness. Most importantly the team must be open to discovery. Once that information is filtered, I apply my expertise in organization, team building, and production to guide the project to life. With this unique skill set and experience I have been able to create a string of resonating big-brand successes such as the launch of O, The Oprah Magazine, the re-positioning of Glamour Italia and Cooking Light Magazines - to name a few.
When it comes to implementing a vision, I am engaged, passionate, curious, quick-minded and clear. Did I mention that I also bring a vast talent pool which I constantly cultivate? It's true.
The end result I aspire to, is to have my brand audience feel like they are engaging with a brand that always delivers more than they expect. Simply put, I want people to fall in love with the brands I work with.
I also like to make an impact with my work, which might be why I became an expert in launching and brand revitalizing. It might also be because I've got the courage for the new and the bold and I love the adventurousness of breathing beauty and energy into a brand that has not yet been or once was.
Having partnered with smart and like-minded clients around the world, makes me the lucky one. My ideal partners in business share the belief that it is always possible to create engaging, beautiful and profitable products that make the world just a little bit better. This kind of partnership allows the work to flow with elegance and creates a "win-win-win" outcome. What could possibly be better?
While I am based in New York City, my career has led me to work around the world in cities such as Milan, Dubai and Stockholm. As a public speaker, I have had the honor to share my expertise and creative journey with audiences in Italy, China, England, Denmark, Norway, South Africa and the US.
I am always ready for the next beautiful project!
To read more about my work please see this recent article.