CF.Stella Yi Reed, Atlanta B+W53c27a64440763.5ad272b2c550e.jpg


Carla is an award-winning strategist who has brought some of the most iconic brands to life by impeccably developing and executing solutions with passion and purpose.

She knows that by living a richly experienced life, she brings it back to her projects which in turn imbues an unexpected experiential value to them. She also knows the right collaborative relationships lift ideas to new heights. 

She is deeply curious and observant and looks for love and meaning in everything. Maybe that’s why she travels as much as she can and maybe that’s why she is interested and a wide variety of subjects – with all things food being at the top. Perhaps that’s why she has a deep affection for Italy, a culture which insists on beauty, connection and quality in life. 

An award winning leader, with an impeccable track record of successful turnarounds and launches of iconic brands. Carla is recognized for innovative brand development and creative direction from across sectors. This team player reaches for excellence on every brand touch point while developing business objectives into tangible products and experiences. Simply put, Carla wants everyone to fall in love with the brands she works on which is why she spends so much time on the details.