About Us

  • Carla Frank, with over 20 years of award-winning experience, she is celebrated as an influential collaborator who continually lifts brands she works with to leadership status.

    Specializing in media, from concept to launch, reinvention or expansion, Carla is known as a hands-on director, designer, manager, team developer and value-add as a big picture thinker.

    She has worked with some of the world’s most dynamic brands, across categories, to produce transformative omni-channel content. Notably, she was the founding design director of O, The Oprah Magazine, the most successful magazine launch in history.

    Carla is also deeply involved in the industry. She is an adjunct professor, mentor, participating member of professional organizations and a frequent speaker sought by universities and industry conferences.

    Constantly curious, she is always inspired by culture and travel. Most especially in Italy!

  • Mark Kelly partners with Carla Frank in higher education assignments under the division of Kelly & Frank here at CFC+ Co. He is a strategist, editor, writer and previously worked as a communications / marketing executive, as well as, editor for four public and private universities and a national education association. Kelly & Frank have reimagined editorial properties for Furman University, Loyola University of Maryland and the In Trust Center.

  • Sarah Viñas, an associate at CFC+ Co., is an award-winning New York-based graphic designer with over 20 years of experience in the editorial magazine world. She has held senior positions at a variety of national magazines, where she has been recognized for her work by the American Society of Magazine Editors and The Society of Publication Designers. 

OUr Mission

Our goal is to build partnership relationships with our clients by crafting bespoke solutions that accentuate the uniqueness of each brand.

As strategists and craftspeople with big experience and small studio passion, we believe in the power of small, with dedicated teams working closely together to ensure personalized attention and the highest level of comprehensive services.

Services

Strategy:
Brand Discovery
Brand Narrative
Brand Storytelling
Branded Content
Research
Media Audit
Focus Group
Product Naming
Tone of Voice
Launch
Reposition
Expansion
Team recruiting / mentoring

Design:
Creative Direction
Art Direction / Design
Collaboration with
in-house teams
Copywriting
Marketing
Collateral
Video
Animation
Social Media
Product + management
UX/UI
Project Management
Production

Content Development:
We develop + design brand content across platforms for:

Brand
Editorial
Social Media
Marketing
Collateral
Catalog
Web

 

Did you know?

We have significant transatlantic experience, and are able to serve clients on both sides of the ocean, providing seamless design solutions that transcend borders. Our global perspective allows us to bring fresh ideas and perspectives to each project, resulting in impactful and innovative designs.

 
2023 Industry Quote about our work for institutional magazine, In Trust:

“Clearly deserving the top honors. This publication is a gift. Stunning, clean covers, beautiful layout throughout. Easy to read and navigate. Relevant, timely articles expertly told. Great writing. Makes me want to subscribe. Very well done.”
 

Select Clients

Glamour Italia
Condé Nast International
Magazine + Website
Creative Director
Italy

Breakthrough Journal
Breakthrough Institute
Non Profit: Climate Change
Redesign + ongoing growth
United States

Cooking Light
Time Inc.
Creative Director
Redesign + Reposition
All platforms
United States

Deloitte Italy
Foodtech Incubator
Brand Advisor
Italy

Vanity Fair Italia
Special Issue Jewelry, Design
Italy

O, The Oprah Magazine
Hearst Publishing

Founding Design Director
Launch and ongoing growth
United States

Tricycle, The Buddhist Review
Tricycle Organization

Magazine
Redesign and ongoing
United States

Furman University
Alumni Magazine

Magazine Redesign + ongoing
United States

Time Magazine
Time Inc

Freelance Design
United States

Loyola Alumni Magazine
Loyola University Maryland

Redesign
United States

Saveur Magazine
Meigher Publishing

Art Director
United States

In Trust Magazine
In Trust Center

Creative Director
Redesign + Ongoing
United States

John Brown Media
Dentsu Advertising

Special Edition Magazine Design
United States

Entertainment Weekly
Time Inc.

Freelance Design
United States

New York Times
Freelance Design
United States

Millie Magazine
The Foundry 360
Dot Dash Meredith

CD Freelance
United States

Elle USA
Hearst

Design Director, Freelance
United States

House Beautiful
Hearst

Magazine, Social Media, Video
Creative Director, Freelance
United States

BSO Magazine
Baltimore Symphony Orchestra

Redesign + Ongoing
United States

Condé Nast Traveler Magazine
Condé Nast

Art Director
United States

Washingtonian Magazine
Art Director
United States

1806 Agency
Freelance Design
Italy