Carla was a co-chair for two events associated with the gala, the judging and the gala. She and her partner (Luke Hayman, Pentagram) were responsible for organization of all of the collateral marketing materials and the organization of the judging teams, the awards presentation and party. A Rock n' Roll theme was selected and carried through all of the materials. The judging teams portraits (below) were all taken by Henry Leutwyler. The judges themselves, who were top names in publication design, became rockstars in an instant. The brochure (above) was handed out at the black-tie awards ceremony, which was held at the NY Public Library. The buttons were additional giveaways which were placed on the the dinner tables. They were designed with insidery industry humor through a Rock n' Roll lens. We had a sell out crowd that year and a lot of fun.