O, The Oprah Magazine

When I heard that Oprah was launching a new magazine, even before I got the job I began to think about what do better or differently than the other women’s magazine’s out there. Oprah helped me to lead a rich life which is why I couldn’t wait to embody her personality into a magazine. I knew it would help other women lead their best lives too. but who knew it would be the most successful magazine launch in history!

Assignment

Create and launch a celebrity lifestyle magazine focused on extending Oprah’s brand to a magazine which would appeal to well-educated, professional and high-income females.

CHALLENGE: Deliver assets to the printing presses in only three months while going up against the most crowded news stand category: Womens lifestyle and service.

Skills and services

  • Researched and assessed base brand for successful brand extension

  • Drove the look and feel of the magazine brand

  • Recruited and oversaw a strong team of 20 each dedicated to O Magazine’s mission of self-empowerment

  • Oversaw all creative decisions of design, photo, production teams

  • Managed budgets for the three departments

  • Impeccable leadership management skills

  • Key liaison with editorial, marketing and sales teams

  • Collaborated closely with Oprah Winfrey and C-Suite execs

SELECT COVERS FROM MY 8.5 YEAR TENURE

SELECT COVERS FROM MY 8.5 YEAR TENURE

Results

  • O, The Oprah Magazine is the most successful magazine launch in history. Readership numbers soared to 2.8 million in a record 2 years and made a profit after only 2 issues. Audience engagement was intense and immediate.

  • The publication disrupted the women’s lifestyle category.

  • Numerous industry citations including Advertising Age’s “Launch of the Year”, “Magazine of the Year” and ASME’s General Excellence and so many more.

  • We laid the ground for the Health and Wellness category which is still sizzling and growing exponentially.

AMONG OTHER THINGS WE BROKE GROUND FOR THE NEW HEALTH AND WELLNESS SECTOR

AMONG OTHER THINGS WE BROKE GROUND FOR THE NEW HEALTH AND WELLNESS SECTOR