Glamour italia

I consider this assignment and it’s success to be even bigger than the results. It was a personal triumph which deeply affected the way I approach work and life in the most positive way. There is no greater honor than to work with such smart and dedicated teams who now I call my friends.

Assignment

Glamour Magazine, long considered the most profitable franchise in the Conde Nast kingdom, needed brand elevation and refocus. Create brand turnaround for the magazine and website by elevating the look and feel for a new target age group, 20–35 year-old women, in order to attract luxury advertising. CHALLENGE: To work in a foreign language with team members who didn’t speak english while I didn’t speak Italian. To deliver and publish assets in just 8 weeks.

Services and Skills

  • Strategic management

  • Dramatic design recalibration

  • Content development

  • Project execution

  • Budget management

  • Skill Assessment

  • Cultural assessment

ENERGETIC REPOSITIONED BRANDING TO ATTAIN A NEW LUXURY AUDIENCE

ENERGETIC REPOSITIONED BRANDING TO ATTAIN A NEW LUXURY AUDIENCE

Results

  • Brand relaunch increased newsstand sales by 40%, attaining the highest level since 2009.

  • Website views doubled within 10 weeks after the unveiling of the new site.

  • Record number of advertising pages by luxury advertisers.

  • Consumer testing scores hit 98% positive.

  • Raves from C suite Execs

  • Productive and happy teams who felt valued.

PRE-REBRANDING

PRE-REBRANDING