As Creative Director for Glamour Italy, my assignment was to reshape the brand to appeal to a more upscale, luxury conscious and slightly older audience--in just 8 weeks. During this process almost every pixel, idea and pacing of the magazine was refreshed -- and the website's new look followed. The result is an Italian version of Glamour Magazine with it's own charming, luxurious and witty DNA. Reception to these changes was one of delight from both consumers and advertisers. The debut issue reached the highest newsstand sales within a 5 year span. A win!