COOKING LIGHT'S HEALTHY MENU MAKER APP
Ulitmately named one of Apples Apps of the year, Carla oversaw the look, feel, and development with the team. The menu maker was quite complicated in concept but made easy and fun by design. The app calculated calories and nutrition for each meal created with Cooking Light recipes. It smartly gave suggestions if the pairings were too high in calories, fat or sugar, thus helping viewers stay within a healthy zone of their choice. It was a real solution to the daily "whats for dinner?" question, while keeping participants engaged with the brand. It was also deemed a profit making entity.