COOKING LIGHT'S LIGHT UP THE NIGHT EVENT
This sold-out celebrity chef event held on NYC's Highline park. "Healthy Gets Sexy" was the tagline. The event was created for awareness of the brand reposition, consumer engagement and media coverage.
It was a winner event with a line up of superb chefs, excellent sponsors, and the cookbook sales and countless other benefits. The social media engagement alone went through the roof. Carla was engaged with conception, development, design and marketing.