Blume honey water

I love honey and bees, but I didn’t know how much until I started researching this project. Only after tasting 300+ honeys from around the world, convening with beekeepers, studying bees and the health benefits of honey was I convinced to drop everything, roll up my sleeves and get to work on developing this brand. Nature’s magic is inspiring! 

Assignment

Join as a Co-Founder to create competition for the Coconut Water category by launching an all-natural hydration option with honey as its core ingredient. The brand must taste delicious, have sustainable sourcing, clean labeling and environmental programming. It should appeal to millennial females for multi-occasion consumption and a social awareness campaign around saving the bees.

CHALLENGES: To develop a new unproven category and launch product without an historic roadmap while relying on new unknown team members.

Skills and Services

  • Developed three beautiful flavors: Ginger Zest, Wild Blueberry, Vanilla Citrus

  • Worked with lab formulators and manufacturers to create a delicious shelf stable product.

  • Ingredient Procurement & Manufacturing

  • Created naming, brand architecture, packaging, identity, brand communications, social media strategy/content, newsletters, point-of-sale, trade show booth materials and more.

VANILLA CITRUS + WILD BLUEBERRY FLAVORS

VANILLA CITRUS + WILD BLUEBERRY FLAVORS

Results

Blume Honey Water hit the market in summer 2016 and within 6 months it was on the Whole Food shelves.

Created a category challenger to Coconut Water.

Launched 5 new markets within one year.

Gained impressive industry and audience recognition for being absolutely delicious and an exemplary model for brands with purpose

Testimonial Quotes:

Trainwithbain:</b> “This is one of the best things I tasted at #expowest”

Bradfit412: “LOVE THIS STUFF!! Fav. Drink hands down!”

JCJ: “OH MY GOODNESS!!! The best flavored water EVER!!!”

B. Tibbetts: “I had the Ginger Zest and it was just what my body needed. I’ve been sick with a nasty cold and no other beverage seemed to quench my thirst AND desire for flavor. Thank you!”

Leslie Sanford: “Very refreshing and healthy for you… can’t beat that!”

INSTAGRAM SOCIAL MEDIA CONTENT

INSTAGRAM SOCIAL MEDIA CONTENT

GINGER ZEST FLAVOR ANIMATED GIF

GINGER ZEST FLAVOR ANIMATED GIF