Blume honey water
I love honey and bees, but I didn’t know how much until I started researching this project. Only after tasting 300+ honeys from around the world, convening with beekeepers, studying bees and the health benefits of honey was I convinced to drop everything, roll up my sleeves and get to work on developing this brand. Nature’s magic is inspiring!
Join as a Co-Founder to create competition for the Coconut Water category by launching an all-natural hydration option with honey as its core ingredient. The brand must taste delicious, have sustainable sourcing, clean labeling and environmental programming. It should appeal to millennial females for multi-occasion consumption and a social awareness campaign around saving the bees.
CHALLENGES: To develop a new unproven category and launch product without an historic roadmap while relying on new unknown team members.
Skills and Services
Developed three beautiful flavors: Ginger Zest, Wild Blueberry, Vanilla Citrus
Worked with lab formulators and manufacturers to create a delicious shelf stable product.
Ingredient Procurement & Manufacturing
Created naming, brand architecture, packaging, identity, brand communications, social media strategy/content, newsletters, point-of-sale, trade show booth materials and more.
Blume Honey Water hit the market in summer 2016 and within 6 months it was on the Whole Food shelves.
Created a category challenger to Coconut Water.
Launched 5 new markets within one year.
Gained impressive industry and audience recognition for being absolutely delicious and an exemplary model for brands with purpose.
Trainwithbain:</b> “This is one of the best things I tasted at #expowest”
Bradfit412: “LOVE THIS STUFF!! Fav. Drink hands down!”
JCJ: “OH MY GOODNESS!!! The best flavored water EVER!!!”
B. Tibbetts: “I had the Ginger Zest and it was just what my body needed. I’ve been sick with a nasty cold and no other beverage seemed to quench my thirst AND desire for flavor. Thank you!”
Leslie Sanford: “Very refreshing and healthy for you… can’t beat that!”