Grounded Upcycling has created some great products founded on a great idea – so I had to share. Here’s why I love the brand: 1) The products are really good. Caffeine has been used in quite a few beauty products as it's known to take away puffiness and smooth skin texture. 2) The soap bar and mask smell divine. 3) All ingredients are "clean". 4) I feel and see the results after use. 5) The main ingredient, coffee grounds, is upcycled. 6) Coffee is an entirely familiar product and most Americans love its smell and taste, which make it easier to find audience. 7) The very clear mission of the company is to expand into more products and upcyclng services thus diverting materials from more landfill. 8) You get to wake up with coffee in the shower!
Seriously, Grounded Upcyling handily ticks off every box I think it takes to make a successful product line in this category right now. Here are the criteria:
-The products are easy to use.
-There is a low entry point barrier.
-The products are effective.
-The ingredients are clean and familiar but used in a new, efficient way.
-The products provide a meaningful experience in feel and fragrance.
-The products yield noticeable results in skin smoothing and depuffing.
-The core ingredient is upcycled.
-The founders are well studied on the environmental impact of using of upcycled coffee grounds in their product both before and after use and can back their data.
-The company is taking affordable next steps while the gearing up towards their grandest missions.
It's young and one to watch. While you watch it, be sure to wash with it. Congrats to Grounded Upcycling. @lavazza @starbucks @Illy @keurig might be a nice partnership and good for all!
#startups #rethinkwaste #upcycling #groundedupcycling #productlaunch #circular economy #coffegrounds #caffeinnatedbeauty #naturalbeautyproducts #coffee