CF.Stella Yi Reed, Atlanta B+W53c27a64440763.5ad272b2c550e.jpg


An award winning leader, with an impeccable track record of successful turnarounds and launches of national and global brands. Internationally recognized for innovative brand development and creative direction across multiple sectors including lifestyle, food, travel, fashion, beauty and wellness. This team player always reaches for excellence on every brand touch point while developing business objectives into tangible products and experiences. 

Ability to identify, assess and monetize marketplace trends, lead large multidisciplinary teams and cultivate multidisciplinary networks of talent to successfully build and transform businesses in multiple formats. An influential collaborator, recipient of prestigious industry awards, frequent public speaker and panelist sought out by leading conferences and universities. Recently launched entrepreneurial beverage venture. International traveler with a passionate interest in the world and empathy for its people and cultures. 

To read more about my work please see this recent article.